In this project, students used Adobe Illustrator (a vector-based drawing application) to create their own version of a special edition cereal brand release. Students centralized their ideas around a theme of their choice to create a brand identity and then the packaging for the product. This included a 3D prototype of the package to showcase as well.

The process that students used to create this project was as follows:

1. Select a Theme for the Project

2. Research the theme and imagery/word associations

3. Generate thumbnail sketches of logos to explore ideas

4. Draw the rough logo in Illustrator

5. Use self-evaluation, teacher & peer critiques to improve the work

6. Explore/Research current practices in cereal packaging

7. Take measurements of current boxes to create flat layout

8. Create content/Design the packaging with consideration to folds/overlaps

9. Use self-evaluation, teacher & peer critiques to improve the work

10. Print and Generate 3D prototype of packaging

Below are student samples of this project.